Let's be real - we've all wondered if anyone really pays attention to the stuff we post on social media. I mean, with the endless stream of posts, stories, reels, and tweets, how could anyone possibly care about yet another selfie or rant?
Well, it turns out people do care, at least a little bit. Here are some stats from 2022 that show social media posts aren't just shouting into the void:
- On average, a Facebook post gets 120-150 likes from followers. So even if your friend count is just a few hundred people, over 100 of them are hitting like or react to your posts.
- Instagram posts get between 2-20% engagement on average, meaning that many of your followers are enjoying your pics and videos enough to interact.
- Twitter sees an average engagement rate of 0.045%, meaning about 1 out of every 200 followers is liking or retweeting your tweets.
- On TikTok, the average engagement rate is over 5%, with popular videos getting engagement from 10-30% of viewers.
So while not every single follower is soaking up your every post, a decent chunk of them are. Your social circles really are paying attention, at least to some degree. But it goes deeper than just casual likes - social media allows people to feel connected, even if we can't physically be together. In 2022, 68% of adults said social media makes them feel more connected to friends and family.
Your posts give loved ones a glimpse into your life when you're not around. The photos, thoughts, and snippets you share help others feel close to you. So even if they don't like or comment on every post, they appreciate you sharing yourself through social media.
So while it's healthy not to obsess over the likes and reactions, you can rest assured knowing your posts aren't just vanishing into the abyss. Your social circle really is tuning in, in their own way. Keep sharing your authentic self and enjoying the posts from those you care about too.
In the fast-paced social media world, taking a moment to post something authentic will usually mean something to your network.
